It's printed as a traditional tabloid – on recycled newsprint, naturally – and was sent out in delivery boxes this spring. They've donated over $1.1m Australian dollars to their charity partners according to their latest impact report, which they've published as a newspaper called The Daily Crap. They’re kind of like mini billboards for us."īut it's not just pretty wrapping that gets customers excited about Who Gives A Crap's toilet paper – it's also their mission. The Australia-based company launched in 2012 with a goal to make hygiene more accessible and Who Gives A Crap donates 50% of profits to help build toilets and improve sanitation in the developing world.Ī delivery of Who Gives A Crap toilet paper, plus The Daily Crap newspaper. "We made them as pretty as possible so people would proudly display them in their bathrooms. Photo via rolls are our greatest asset," says Who Gives A Crap's Catalina Lopera. When was the last time you felt inspired to share a photo of your toilet paper on Instagram? For the customers of Who Gives A Crap, a company that makes tree-free toilet paper and delivers it to your door, the urge is not uncommon: the brand is tagged in thousands of images showing adults, babies and even dogs posing with their delightfully packaged rolls.Īrcher the whippet posing with a fresh delivery of Who Gives A Crap toiler paper.
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